verifiedNSCA Certified Strength & Conditioning Specialist

Unlock Your Full Potential with Expert Coaching

Personalised, science-backed training programmes for muscle growth, peak performance, and total body transformation — built around your goals.

Start Your Journeyarrow_forward
scheduleReply within 24 hours
tuneUpdated every 4 weeks
Oscar McCay-Hines

I'm Oscar — and I'm here to help you become your best.

With 8+ years immersed in high-end performance training and an NSCA CSCS certification, I've built my coaching around one belief: everyone deserves expert-level programming, no matter where they're starting from.

Whether you're an athlete chasing new PRs, someone looking to lose weight and feel confident again, or an older adult who wants to stay strong, mobile, and independent — I design programmes that meet you exactly where you are and take you where you want to go.

I don't do cookie-cutter templates. Every programme is built from scratch, adjusted every 4 weeks, and backed by the science I trust most.

8+
Years in performance
CSCS
NSCA certified
4wk
Programme cycles

How It Works

From enquiry to training in three simple steps

1

Get in Touch

Fill out the form with your goals. I'll reply within 24 hours to learn more about where you are and where you want to be.

2

Your Programme

I build your training programme from scratch — periodised, progressive, and tailored to your schedule, equipment, and experience. Delivered through an app so you can track everything.

3

Train & Evolve

Follow the plan, log your sessions, and check in with me regularly. Every 4 weeks your programme evolves based on your progress.

Coaching Services

Tailored programmes for your unique goals

fitness_center

Muscle Hypertrophy & Body Recomposition

Build lean muscle and shed unwanted fat with tailored training and nutrition strategies designed to maximise growth and improve body composition.

speed

Hybrid Conditioning for High-End Performance

Enhance endurance, speed, and overall athleticism with a hybrid approach — perfect for athletes pushing performance across multiple domains.

trending_up

Top-End Strength & Powerlifting

Develop raw strength and power with science-backed programming. Whether you compete or simply want to lift heavier, I'll guide you there safely.

tune

Customised Training for Your Goals

From injury rehab to sport-specific training or general fitness — flexible coaching shaped entirely around what you want to achieve.

Pricing

Choose the level of support that fits your goals

£ GBP
CHF
Programme
Expert programming, your pace
£59
per month
  • checkIndividualised training programme
  • checkUpdated every 4 weeks
  • checkApp access for logging & tracking
  • checkExercise video demos
Get Started
Fully Managed
The complete experience — nothing left to chance
£169
per month
  • checkEverything in Coached
  • checkNutrition guidance & habit support
  • checkDaily support & accountability
  • checkPriority response times
  • checkMonthly progress reviews & programme overhauls
Get Started

What Clients Say

Real feedback from people I coach

format_quote

This is exactly why I needed you. I just needed someone with a proper plan and directing me.

Coaching structureClient message
format_quote

Been feeling really good in the gym. It's so good to have that guidance.

ConfidenceClient message
format_quote

I was surprised how heavy I was able to lift. Seeing progress on the weights already and feeling really strong.

Strength gainsClient message
format_quote

Best workout and pump I've had in years.

Training qualityClient message
format_quote

Feels good to have some direction, and knowing that after 4 weeks it changes with a specific focus.

4-week blocksClient message
format_quote

Yeah, the weights are flying up. I feel strong.

MomentumClient message
format_quote

Just seen my middle delt popping in the mirror after spamming it last week and getting that muscle connection… never seen it before.

HypertrophyClient message
Free Tool

STRIDE — 12-Week Running Engine

Not ready for coaching? Try my free programme builder. Enter your race times, configure your training, and generate a full 12-week periodised running plan with pace zones and PDF export.

STRIDE.
12-Week Engine
Easy5:42/km
Tempo4:48/km
Threshold4:32/km
VO2max4:12/km
Speed3:52/km

Ready to Start?

Fill out the form and I'll be in touch within 24 hours

Thank you! I'll get back to you within 24 hours.

STRIDE.

12-Week Training Engine

Enter at least one. Format: mm:ss or h:mm:ss

Progressive volume
Gradually increase weekly mileage
Week 12 as race week
Taper and race on the final week
Cross-training
Replace easy days with low-impact cardio

Download Your Plan

Enter your name and email to download your personalised 12-week PDF programme.